At the initial stage of the career – the beginner webmasters are quite optimistic about progress and the life of their projects online. Sometimes you have to feel sorry for what you had done or that was not done on time. Plans are always ambitious, and in most cases the goal is to achieve recognition of a search engine to get targeted traffic and monetize your blog or website to meet the human needs.
At this point, no one thinks about possible promotion errors. Receiving surface knowledge from various sources on the promotion and optimization, (they) begin to act quickly in order to achieve certain results, making mistake after mistake in the process of moving. But the changing world of the Internet, the rules of web promotion are changing, and with them the old ways of promotion of blogs are going into oblivion.
In many blogs on the subject of promotion, you can find contradictory materials, due to such conflicting information, webmaster starts to rush in different directions. It is sad to realize that put a soul into the blog, but in the end the results are not as expected and often even negative. Let’s see some mistakes done in blog promotion.
1.Run for the blog directory – We often hear from the web promotion services that they are ready to drive your blog or website to several thousand directories to ensure the best positions in search engines simply by promoting keywords. Do you think that the creators of the search engines do not know about directories as a possible impact on the rankings in the search results?
2.Promoting the exchange of links – By exchanging links with other thematic blogs, you will receive only the traffic, provided a sufficiently large attendance of the project partner. In applying the method of exchanging links, be careful not to place the links on the blogs that are in disfavor of search engines. Apply for the promotion of better writing feature articles and posting them on the services with a link back to your blog.
3.Contextual advertising to promote – Allows only traffic that does not improve the position in the search engine rankings. Effective use of contextual advertising for commercial gain to the blog, but not to simply increase the influx of visitors. Once you refuse the use of the content – visitors will be gone, and along with them gone is targeted traffic.
4.Set Free counter visits to this blog – A fairly common mistake to promote, which can cost a lot. In the commercial world to promote blogs and websites on the internet, nothing is absolutely free of charge, in any case behind this trick. In the case of free visits counter, when the service is fraudulent it builds counter code with hidden links that do not belong to the subject of the blog, in the worst case, you can get hidden links to adult resources. Search engine will treat it as spam and will affect you negatively, because in most cases, these counters are cross-cutting links to each page of the blog. If you have a free counter visitor registration, check carefully for hidden code references, or better still, enclose it in tags to prohibit indexing by search engine bots.
5.Promote your blog at the initial stage – We know that search engines do not like duplicate content, and blogs are not deprived of this, in fact they are simply teeming with duplicate content. This includes backups created automatically in the event of loss of information when working with a blog, and sections of the categories, and duplicates of the front page and the last few posts. Therefore, before before starting a blog close all copies of the options in the blog, prohibiting tags for indexing, for these purposes you can always find good plugins on the Internet.
6.The location of links in the footer of blog – Clearly the search engines perceive these external links as references to link exchange. Hence, remove the links from the footer of the blog if you want to see the references therein, only the internal blog page is suitable for it.
7.Copy-paste the content or copying someone else’s content – Engaged in stealing someone else’s content and spreading the material on the blog under the guise of its own. Sometimes it happens that the content is stolen wherever possible, from the pages of the blog through RSS feeds and other sources of content. In any event, to promote a blog that does not help. Search engines love unique content and unique, which will be high quality and carry the useful information for visitors to the blog. Copying others content on your blog/site can hurt yourself, either you will get penalized by search engine or receive a thrashing from the original author of the content upon detection.
8.Buying links from link exchanges sale – Buying links, of course punishable by less than the search engine, but finding quality links on the exchanges are quite difficult, there is a risk of running into a banned site that would adversely affect the process of promoting of your blog. Search engines, each time are getting more and more suspicious of such links and possibly influence the parameters of PR, hence better to ignore such links. As a result, there is loss of time and money is wasted in buying low-quality links from the exchange.
9.Promote your blog page with keywords stuffing – Keywords and key-phrases of high frequency, always have a high level of competition in search engines. Though, keywords are on high demand but, it doesn’t make sense to stuff your content with keywords, you will just suffer. Do not use keyword stuffing for promoting your keywords with high competition – you will hurt yourself. Using different keywords and title headings for each page will bring up a blog in the eyes of search engines.