Analyzing Keywords for SEO

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Many stats programs feature tools to analyze keywords. Keywords listed in Webalizer are the keywords which visitors are typing into search engines (Google, Yahoo, MSN, etc…) and arriving at your website. For example a keyword for a web hosting company may be ‘Cheap UK Web Hosting’

This is a particularly useful tool as it enables you to view popular keywords and target your Search Engine Optimization campaign more specifically. For example, for a web hosting company, if visitors were finding your site using the keywords ‘Cheap UK Web Hosting’ instead of ‘Linux Web Hosting UK’, when submitting your site to a directory you would choose the ‘Budget Hosting’ category over the ‘Linux Hosting’ category.

Keyword Analysis forms an important element of an overall SEO strategy for your site.

Using Analog Stats For Web Hosting

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Analog Stats are a useful tool for analysing visitors to your site. The information is presented in a way similar to Webalizer however the results are much less graphical and more text based.

Much of the information presented in Analog Stats is similar to the information presented in Webalizer, however Analog Stats presents a Directory Report, showing the number of requests for a particular directory, and a Request Report, showing the number of requests for a particular file, which can be useful in debugging.

All our Linux web hosting packages come with Analog Stats as standard.

Using Webalizer

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Webalizer is a great program for analysing visitors to your site.

Webalizer can be accessed by logging in to your cPanel web hosting control panel at http://yourdomain.ext:2082 and by clicking on the Webalizer icon about half way down the page. It will also allow you to view independent statistics of any subdomains you currently have on your site as well as SSL pages.

The monthly statistics are broken down into sections. The top section gives a general overview of visitors to your web hosting account, by the hour, day, files per hour and day and KB per day. It also gives hits by responses code which is particularly useful for detecting broken links, ie. a high number of hits with response code 404 (file not found) will indicate a missing file or a broken link.

Webalizer also gives daily and hourly statistics in graphical format and also hits by URL, good for analysing particularly popular URLs. It also gives a breakdown of popular exit and entry pages (good for SEO analysis), as well as popular visitors to your site by hostname and the top 250 referrers. This is also useful as it allows you to analyse where most of your traffic comes from.

One of the most useful functions of Webalizer from an SEO point of view is the search strings. This gives a list of search terms which users have entered into search engines and arrived at your site from. It also gives a list of popular browsers, screen resolutions and countries which allows you to analyse and possibly adapt your site to suit your visitor’s needs better.

Overall webalizer is probably one of the best open source stats programs out there. It comes as standard with every one of our web hosting packages.

Resellers - Adding an Account

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When using cPanel/WHM, Resellers can log in to their account by using the following details:

http://domain.ext:2086

http://91.186.24.4:2086

(where domain.ext is the primary domain chosen when registering your account).

To add an account choose the ‘account functions’ option then ‘Create Accounts’. If you have created any pre-defined packages you can select these here or simply choose your own features.

Domain Name: the domain name of the account you wish to create without the ‘www’

Username: cPanel will automatically  create a username for you however you can change this if required. Usernames must be unique, cannot start with a number and must be different from the password.

Password: This can contain letters and numbers and must be different from the username. It is advisable to create a password containing uppercase letters, lowercase letters and numbers.

Quota: enter the amount of disk space you are allocating in MB

IP: Leave this un-checked

CGI Access: If you are offering CGI check this box

FrontPage Extensions: If you are offering FrontPage extensions check this box

Max FTP accounts, Max Email Accounts, Max Email Lists, Max SQL Databases, Max Sub Domains, Max Park Domains, Max Addon Domains: enter the number of these features you are offering (leave 0 if none)

Bandwidth: Enter the amount of bandwidth you are offering in MB

cPanel Theme: Choose the default cPanel theme you are allocating to your customer (not really important)

IP Address: Leave as ‘auto assign’

Package: If you have entered the above details manually, leave this as ‘-’ or if you have created a preset package select it from here

Contact E-mail: Enter your customer’s contact e-mail here

Use domain registry nameservers: Leave this unchecked

Click the ‘Create’ button - if any errors appear use the back button on your browser and enter your details again.

Intalling Zend Optimizer

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Zend Optimizer (also known as Zend Optimiser) is a useful PHP compression tool.

Installing on a 600host.net dedicated server is easy. Simply log in as root using an SSH terminal and execute the following command:
/scripts/installzendopt

Follow the instructions on screen (you shouldn’t have to change any of the default settings) and the script will install Zend Optimizer and restart Apache automatically.