12 years ago there were about 68 million internet users. According to recent studies, this number increased to 1,000 million. Not surprisingly, there is more supply, prices have become cheaper and the Internet has been popularized and is no longer a luxury, is seen as necessary in the home, as important as a washing machine or refrigerator.
A company cannot ignore the market of 1,000 million people, so online presence should be the part of business activities.
There are abundant network platforms for creating a free website for your business and even an online store. So the trouble of having your online business is less complicated and costly than it may seem.
10 reasons why you should create free web page and an online store for your business:
Working in the cloud : Having a website is like a business card but for millions of potential customers. They May contact the organization 24 hours a day, easily and at low cost.
Information about your business: What do you do, services, prices, schedules, contact information, quotes, showcase, upcoming events of interest, location of your organization.
Ways to serve customers: Having information about your site is one of the most important ways of being attentive to your client.
Create interest in the business: Internet users may visit the website and may not buy anything on your online store, but who knows if it is possible to visit the physical store and buy something.
Shop online: Obviously to create an online store and sell products. Nowadays it is very easy to set up a virtual store.
Show your product in action: Imagine you sell bikes. The best way to show your potential customers the value of your product is with a video. As they say, a picture is worth a thousand words. When creating your site you can add images, photographs and video.
Best way to sell to niche markets
There are certain products or services that are only profitable if sold through an online store. For example a person who is dedicated to developing handmade gloves against the cold or cotton pillowcases, it is not logical to mount a physical store.
A market scattered around the country. If potential customers are widely dispersed in a large territory, it is not logical to open a physical store. The best option is to create a web page with an online store and do all the transfers and contacts through the network.
Local market: When the market is not big enough and is concentrated in small dots. Imagine that you live in a city of 30,000-40,000 inhabitants and sell a product with enough potential customers. For example, pizzerias order online, carpentry, plumbing, pastry and etc.
Public Relations: A website is to create a brand image, product or in this case your store. A positive point is that you need not invest large sums of money for radio, television, newspapers advertisement. Even if you decide to create a web page and complement it with social networks, it can have a zero cost. Free promotion of your product. The results depend on the time and effort you spend.
These are just some reasons that should push to create a site for your business. If you own an SME, your presence in the cloud should be your best marketing strategy. It is very difficult to start, I suggest you start to create web page or an online store hosting it with a proper web server hosting provider who provides the best suited platform you need.