When choosing a host its important to understand that if your site is targeted at a UK audience then it would be of a much better interest to choose a UK Web Hosting company like 600Host.

It is often seen that UK web hosting can be more costly then other out of UK providers but with advances in technology & current economical state (weak pound) this is no longer seen.

It is important to choose a UK hosting provider who are reliable and efficient for your personal / business web site. If your business is UK based then you are more likely to get better search results from a UK hosting provider thus improving sales greatly.