Many stats programs feature tools to analyze keywords. Keywords listed in Webalizer are the keywords which visitors are typing into search engines (Google, Yahoo, MSN, etc…) and arriving at your website. For example a keyword for a web hosting company may be ‘Cheap UK Web Hosting’

This is a particularly useful tool as it enables you to view popular keywords and target your Search Engine Optimization campaign more specifically. For example, for a web hosting company, if visitors were finding your site using the keywords ‘Cheap UK Web Hosting’ instead of ‘Linux Web Hosting UK’, when submitting your site to a directory you would choose the ‘Budget Hosting’ category over the ‘Linux Hosting’ category.

Keyword Analysis forms an important element of an overall SEO strategy for your site.