Referrers are websites which link to your site. If a customer clicks on this link they have been ‘referred’ to your site from a third party site. By tracking regular and popular referrers you can help build relationships with these sites to promote traffic further.

Many stats programs offer the ability to analyze customer location. Analyzing customer location is important as it enables you to make any adjustments needed to serve your visitors better.

For example, if your site was in English and you found out many of your visitors came from Portugal, it may well help your visitors to translate portions of your site into Portuguese.

There are a number of third party visitor counters available for your site. Once exceptionally good counter is StatCounter, which can be found at www.statcounter.com

Statcounter is an invisible counter which is incorporated into the code of your web page, which counts visitors, shows visitor locations,  time of visit, browser, etc…

The features in Statcounter outweigh Webalizer and Analog Stats and it’s a useful tool for monitoring visitors to your web pages.

Many stats programs feature tools to analyze keywords. Keywords listed in Webalizer are the keywords which visitors are typing into search engines (Google, Yahoo, MSN, etc…) and arriving at your website. For example a keyword for a web hosting company may be ‘Cheap UK Web Hosting’

This is a particularly useful tool as it enables you to view popular keywords and target your Search Engine Optimization campaign more specifically. For example, for a web hosting company, if visitors were finding your site using the keywords ‘Cheap UK Web Hosting’ instead of ‘Linux Web Hosting UK’, when submitting your site to a directory you would choose the ‘Budget Hosting’ category over the ‘Linux Hosting’ category.

Keyword Analysis forms an important element of an overall SEO strategy for your site.